What do I care about…

4 Nov
Big Questions

Digital Marketing Questions

Questions abound and I am asking many of them myself.  I wonder what is happening in technology, marketing trends, cool iPad apps, social media, and more things than you probably care to know about today.  And, that is the point.   In this rapidly evolving world, there is something every day that seems important.  But, ultimately, there is too much noise out there, and too few things that will impact you or your business.  I believe that my role is to digest all that is happening in the digital marketing world and provide, hopefully, a few meaningful observations about what really matters.  Each week I will pick something that catches my attention and try to make sense of it.  If I am doing my job, this should help you decide how to leverage this information to move your business forward.  These are the questions that are worth asking…and hopefully answering.

Hello world!

4 Nov

Suddenly, marketing has gotten a whole lot more complicated.   Not so long ago, we in the marketing profession had a limited number of tools to choose from including print, TV, or radio advertising, maybe some direct response mail or telemarketing, and that was the extent of our universe.  Today, we are faced with an explosion of options that are both bewildering and overwhelming.  Digital marketing has arrived on the scene and altered the marketing mix in a significant way.  We are called upon to decide how to maximize one’s website, should we use Facebook, Twitter, LinkedIn or other social networking tools, do we need a blog, should we use video on the web, should we employ a PPC campaign, SEO, or both, and what is the newest thing out there and do we need it???

I tend to look at marketing in a slightly different way.  Before we can begin using the tools, we need to decide on the strategy and message.  Every business has a message.  They may not even know what it is yet, or they may have many messages which are confusing their potential customers.  Only when we agree on the message, and the strategy to promote it, can we decide on the tools.  Twitter may be the greatest thing since sliced bread, but it may be completely wrong for you and your brand.  Practical Digital Marketing is all about figuring out what is special about your brand and then leveraging the digital marketing tools that make sense to maximize your return on time and money.

Stay tuned to find out how we are doing…