Tag Archives: truths

The Five (and a half) Eternal Truths of Digital Marketing

2 Nov
The Five and a half Eternal Truths of Digital Marketing

What are our eternal truths of Marketing?

It has been a while…I guess, like many, I have been too busy with all of the things that take time up in life including work, family, and friends.  I thought it would be good to reconnect with Practical Digital Marketing by sharing with you my 5 1/2 Eternal Truths of Digital Marketing.  Let me know what you think.

  1. If you don’t have a message, it doesn’t matter what tools you choose to market your business.  You must know how to communicate consistently what is unique and special about your business. Without a message, the greatest marketing tools will be unable to help you succeed.
  2. Building a brand can’t always be quantified…even when you can, the numbers may be irrelevant.  Definitely develop metrics and measures of success, but don’t try to quantify that which can’t be measured.
  3. Simply having a website rarely guarantees web success.  Make sure your website is structured to deliver the results you want.  An e-commerce vs. brochure vs. lead generation site must be designed and promoted differently.
  4. Web “findability” is critical.  How will people find your site among all your competitors?
  5. Digital Marketing is about voices.  Does your online presence have a voice and a personality?  Are you listening to your customers’ voices?

and. 5.5.   Marketing is a strategy, not a tactic.  Twitter, Four Square, Digg, Email, web, PPC, and SEO are all tools and tactics…what is the strategy?
Bonus Tip!
LinkedIn is your business card and resume today…make sure it says what you want it to about you and your business.